Creative that makes things real.
I’ve worked across brands, products, and ideas that rarely come with a clear roadmap. The projects I’m proudest of are the ones where we had to figure it out in real time—where the idea evolved through constraints, and the creative had to lead the way.
Still building. Still curious.
I’m a creative director who still thinks like a designer. I’ve spent over a decade turning toy programs, product ideas, and IP into brand-building tools—especially in fast-paced, constraint-heavy environments where creativity has to be both strategic and scrappy.
I get pulled in when the path isn’t clear. When there’s a high-stakes pitch, a new initiative, or a weird idea worth chasing, that’s usually where I show up.
From Band Posters to Brand Systems
I started in music, got pulled into design through posters, and joined C3 in 2012. Since then, I’ve grown from designer to CD—leading work for Raising Cane’s, Sonic, Denny’s, and Lucasfilm. I’ve built hundreds of toys, games, characters, and packaging systems, and more recently helped bring 3D modeling and AI workflows into the creative process.
I’m open to creative direction, brand work, physical product, or anything that needs a strategic eye and hands-on thinking.
If it sounds like a fit, I’d love to hear from you.
bryan@bryansedey.com | 816.308.7741